How to avoid ad account or business manager closing ?

If you’re running an ecommerce business, advertising is a vital component of your marketing strategy. It’s how you reach new customers and drive sales for your products. But, with the rise in online fraud, advertising platforms like Facebook and Google are cracking down on suspicious activity. This means that it’s more important than ever to ensure that your advertising account is in good standing and that you’re following the guidelines set forth by the platforms. In this article, we’ll discuss some of the most common reasons why advertising accounts are closed and how you can avoid it happening to you.

Misrepresentation of Product or Service

One of the most common reasons for account closure is misrepresentation of a product or service. This can include false claims about the product, fake reviews, or using images that don’t accurately represent the product. To avoid this, always be transparent about your product and its features. Use high-quality images and videos that accurately represent the product. And, never make false claims about the product or use fake reviews to boost its reputation.

Violating Advertising Policies

Another common reason for account closure is violating advertising policies. This can include using copyrighted images, promoting illegal activities, or targeting prohibited audiences. It’s essential to familiarize yourself with the advertising policies of each platform you’re using and to ensure that your ads comply with them. This includes not just the content of your ads, but also how they’re targeted and where they’re placed.

Click Fraud

Click fraud occurs when someone artificially inflates the number of clicks on an ad by using automated scripts or other methods. Not only is this fraudulent behavior, but it also drives up advertising costs for legitimate businesses. To avoid this, use a click fraud detection tool to monitor your account and identify any suspicious activity.

Unauthorized Billing

Another common reason for account closure is unauthorized billing. This can happen when someone gains access to your account and starts making unauthorized charges. To avoid this, use strong passwords and enable two-factor authentication on your account. Also, monitor your account regularly to check for any suspicious activity.

Lack of Transparency

Lack of transparency is another common reason for account closure. This can happen when you’re not upfront about your business, your contact information, or your location. To avoid this, make sure that your account information is accurate and up-to-date. Also, ensure that your website and landing pages are clear and easy to navigate.

In conclusion, advertising is a critical aspect of any ecommerce business, but with the rise in online fraud, it’s essential to ensure that your advertising account is in good standing. By following the guidelines set forth by the platforms, being transparent about your product, and keeping an eye out for suspicious activity, you can avoid having your account closed and continue to drive sales for your business.